Job Title: Chief Analytics Officer
Company: M Booth
Jeff is a senior marketing leader who has been an officer at some of the world’s largest digital, advertising and communications agencies. He has led seven figure account teams, digital shared services and the data horizontal to help brands such as Microsoft, AT&T, Infiniti, Discover, Sprint and Carnival build relationships with consumers that drive revenue, loyalty and innovation.
The Harvard Business Review recently profiled him and his analytics work at M Booth alongside companies such as eBay, KPMG and Clorox. He is regularly quoted by media ranging from DM News to NPR and has recently spoken at various conferences, such as IBM’s signature Chief Data Officer Symposium, Marketing to Women and New York Social Media Week. The leading data site, iCrunchData, features Jeff as a regular contributor about the industry.
He currently leads data and analytics for M Booth, the reigning Mid-size and Creative Agency of the Year, working with partners including American Express, Godiva, GM, Brooks Running and Tinder to build a culture of data that delivers the right message to the right person at the right time. Jeff has been both an entrepreneur and senior leader responsible for large P&Ls within Epsilon, Omnicom Group and Publicis prior to M Booth.
Jeff earned his MBA in Strategy from Indiana University’s Kelley School of Business, where he was recognized as an Alumni Leader, and graduated from Purdue University where he has been recognized twice as a “Liberal Arts Influential.” Both schools continue to ask him back to guest lecture and he has consulted with Kelley’s leadership and board on digital marketing.
Data Transformation as a foundation for Digital Transformation – becoming data-driven as a basis on which to transform your business model. How can your data program support wider transformation within your organization? Positioning the CDAO as a vital partner for success – what relationships do we need to build in order to successfully maximize the… Read more.